Decode.

50+ attributes, tagged per ad.
Hook, cast, pacing, CTA.

A short silent loop: an American creator holds the product up to camera in a warm indoor room.
HookDirect to camera
ProductVisible, in hand
SettingIndoor, warm
CastEveryday creator
PacingFirst cut at 1.2s
CTASpoken, at 0:26

Prove.

Why the ad worked.
And why it didn’t.

Do less of this
A studio packshot ad: the bottle lit on a seamless background, a feature-first headline and no face

$31per order

  • Child presenter↑ 41%
  • Feature-first hook↑ 32%
  • Studio-lit set↑ 24%
Do more of this
A creator ad for the same product: a problem-statement headline, the bottle in her hand, shot at home

$18per order

  • Dermatologist↓ 11%
  • Problem-statement hook↓ 18%
  • Shot at home↓ 21%

Create.

Builds the next ad
from the winning formula.

The winning formulaDaily Glow
  • Problem-statement open+18.4pt
  • Product in hand, first 3s+14.2pt
  • Everyday creator, not talent+12.1pt
  • Routine, shot at home+9.6pt
  • CTA spoken, not supered+6.3pt
Static ad built from the winning formula: problem-statement headline over the creator holding the serum
Second static ad from the same formula: the bottle in hand with a spoken-CTA end card
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Trusted by leading D2C brands

  • XTEND
  • C4 Original
  • Pure Nutrition
  • PW
  • halo care
  • Blue Nectar
  • MaisonX
  • GMR
  • AngelOne
  • Palladium

Why now

Media got optimized to the decimal. The content running through it didn’t.

Advantage+ and Performance Max took the media decisions off your desk. Bidding, placement, audience — the machine does it. Creative is the last lever you still control, and it’s the one nobody has data on.

Decode

Your creative and your competitors’, decoded.

0 ads decoded

Top three hooks

  1. Problem-statement, face to camera7 of your 9 strongest
  2. “Ever read the label?” opener1.6× the hold of an average open
  3. Direct question to the viewerCost per order down 22%

Top three narratives

  1. Before / after in the first 3 seconds6 of theirs. None of yours.
  2. Routine, shot at home1.4× the hold of studio sets
  3. Founder-led explainer9 of theirs. None of yours.

Top three creator types

  1. Explainer, own wordsUnscripted beat scripted
  2. Routine creator, filmed at homeBeat studio-lit sets by 1.4×
  3. Comment-answer creatorOpens on a question they were asked

One loop. It gets sharper every campaign.

Module 01

Actions

Where to put the next dollar. And where to stop.

  • Scale
  • Cut
  • Shift
ActionsLive

Ordered by money at stake · 32 of 11

  1. ScaleProblem-statement

    Put more budget behind problem-statement opens. 18% cheaper per order than your average, on 91 creatives.

    $184Kif you scale it

  2. CutProduct late in frame

    Pull budget out of cuts that hold the product back past 10s. 46% dearer than your average, on 38.

    $112Kfreed if you cut

  3. ShiftStudio → at home

    Move budget from studio-lit sets into routines shot at home. Same creators, 1.4× the hold.

    $94Kmoved, not added

Module 02

Scripts

Not concepts. Timecoded scripts your creators can shoot tomorrow.

  • Hook
  • Body
  • CTA
  • Timing
  • Brand rules
ScriptsLive

Built from what held · 21 of 4

Creator to camera, at home

Dull by lunch

  1. 0:00Hook“Dull by two every day? I stopped that.”
  2. 0:06BodyTwo drops at eight, to camera, one take
  3. 0:24Proof“It is five now. Same face.”
  4. 0:31CTA“Find your routine. Link in bio.”

Problem-statement hook · held in 7 of your 9 strongest

Creator holding the serum in her bathroom

Read the label

  1. 0:00Hook“Ever read what’s in a serum? I did.”
  2. 0:07BodyLabel to camera, her own words, unhurried
  3. 0:20Proof“Put it on at eight. It is three. Nothing added.”
  4. 0:28CTA“Find your routine.”

Routine shot at home · 1.4× the hold of studio sets

Module 03

Generate

Finished ads, not mood boards. On brand, ready to ship.

  • Image
  • GIF
  • Video
  • Adaptive
  • Brand theme
  • High-res
GenerateLive
Creator holding the DAILY GLOW serum to camera, headline “Skin dull by 2PM?” over a Shop the serum button
The same DAILY GLOW bottle, held in a hand against teal, headline “Tired skin by lunch?” over a See what’s inside button
A hand reaching out of a phone screen holding the DAILY GLOW bottle, headline “Glow you can reach.” over a Start the routine button

Generated from the winning formula · 3 of 9

Problem Statement×Product in Hand×Explicit CTA

Module 04

Ask Galvor

Ask in plain English. It answers from your evidence and hands back the work.

  • Brand memory
  • Your data
  • Industry data
  • Evidence-backed
  • Reviewed, not auto-run
Ask GalvorLive

Answered from your evidence · 3 sources

Make a Campaign Brief to target Aspirational Users

Brand memory Aspirational buyers respond to your problem-statement hook and product-in-hand shots — the pattern behind your 7 strongest creatives.

Your question Brief targets Aspirational Users: lead with status and self-image, not price.

Industry data Competitors reaching this segment lean on before/after narratives and founder-led explainers — both gaps in your current library.

get_brand_dnaquery_metricscompare_dimension
✳ THE INTELLIGENCE BEHIND YOUR BRAND

Everything you create.
A brand that remembers.

Your creatives, briefs and feedback, connected. So every next ad starts with what your brand has already learned.

01 / WHAT GOES INYOUR BRAND SIGNALS
✳Brand MemoryBY GALVOR
Brand voiceVisual identityCreative learningsRecent trends
Connected context. Better direction.
02 / WHAT COMES NEXTSAME PRODUCT, TWO ADS
A generic studio packshot ad with no hook and no call to action - the version that did not work for this brand
The same product as a creator ad: a problem-statement headline, the bottle in hand and a Shop the serum button - the version Brand Memory pointed at
What’s winningTrending narrative in the last 30 daysMatches a pattern your Brand Memory already proved.
01Gather the signals
02Connect the context
03Create with memory
Illustrative experience · Sample brand

The co-worker

Meet Vira.

A digital co-worker on your creative team — and it shows its thinking.

The Galvor dashboard: Creator Library, a creator's public reels on the left and the ten keyword searches, the funnel and the four gates on the right.

Proof

Don’t take our word for it.

How brands that live on paid creative use Galvor — in their own words, with their own numbers.

Galvor vs. the alternatives

Galvor is a good fit if you need…

All four alternatives, one table.

Capability Galvor Gen tools Reporting tools Creator platforms Agencies
Decode reads
Why a creative worked Yes No Tags, not priced No Opinion
Each attribute priced to CPO & CAC Yes No Impressions only No No
Yours and the category, one view Yes No Your account only No Ad-hoc
Brand Memory keeps
Findings re-tested before trusted Yes No Campaign level No No
Sharper every campaign Yes No No No Leaves with the team
Create does
Does the work, shows the evidence Yes Generates blind Evidence, no action No No trail
Creator discovery, vetting, video QC Yes No No Yes Yes
Proved cuts in regional languages Yes A few languages No No Re-shoot

A bad fit if you need volume. Fifty assets by Friday? A generation tool wins. Galvor is for teams who must explain the spend.

Talk to founders

For CTOs & data leaders

An enterprise foundation, not a wrapper.

Every capability below is operational or in active development.

Perception
  • Multimodal GenAI
  • Large vision models
  • Reasoning models
Memory
  • Vector memory
  • Semantic search
  • Knowledge graphs
  • Retrieval-augmented generation
Orchestration
  • Agentic workflows
  • Multi-agent orchestration
  • Human-in-the-loop validation
Platform
  • Enterprise security
  • API-first architecture
  • Continuous learning

One architecture, multiplied through every layer.

Get a free analysis of your ads and social posts.

  1. What's working in your current ads, and what isn't.
  2. Your strongest creative pattern, and the budget missing it.
  3. Where your competitors are pulling ahead.

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